Light Cycle Activation for Super Bowl City in San Francisco


2016 marked the 50th anniversary of the Super Bowl, and Symmetry Labs was there to help mark the occasion. Super Bowl City in San Francisco was the hub of the SAP fan energy zone and built the excitement leading up to gameday at Levi’s Stadium in Santa Clara. Centered in Justin Herman Plaza, Symmetry Labs created an experiential activation for fans of all ages. Super Bowl City was designed to showcase the best the Bay Area has to offer, with interactive games and activities that highlighted the region’s technological prowess, culinary excellence and cultural diversity.